Analisis dan Perancangan Alat Bantu Monitor Brand Universitas Atma Jaya Yogyakarta di Situs Jejaring Sosial Twitter

Putro, Yohanes Sigit Purnomo Wuryo and Dewi, Findra Kartika Sari (2012) Analisis dan Perancangan Alat Bantu Monitor Brand Universitas Atma Jaya Yogyakarta di Situs Jejaring Sosial Twitter. Jurnal Buana Informatika, 3 (1). pp. 11-19. ISSN 2087-2534

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Abstract

Brand monitoring has become an important task for any individual or corporation along with the growing development of social networking sites. Positive images of a brand are very important so it is wise for the brand owner to make observations to the comments provided by public about the brand on social networking sites. Brand monitoring can be carried out by using software as a tool to automatically capture data from Twitter associated with the brand of University of Atma Jaya Yogyakarta. Brand monitoring tool can be useful to know the public opinions about the brand of Universitas Atma Jaya Yogyakarta. Furthermore, the opinion can be a consideration to carry out a self examination, to correct mistakes, and to improve their services, and, in the end, to leverage the brand image.

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