REDESIGN ‘JUZ AFI ORANGE JUICE’ PACKAGE USING QUALITY FUNCTION DEPLOYMENT METHOD

Susanto, Christian (2005) REDESIGN ‘JUZ AFI ORANGE JUICE’ PACKAGE USING QUALITY FUNCTION DEPLOYMENT METHOD. S1 thesis, UAJY.

[img] Text (Cover Title)
0TII03311.pdf

Download (148Kb)
[img] Text (Chapter I)
1TII03311.pdf

Download (86Kb)
[img] Text (Chapter II)
2TII03311.pdf

Download (61Kb)
[img] Text (Chapter III)
3TII03311.pdf
Restricted to Registered users only

Download (226Kb)
[img] Text (Chapter IV)
4TII03311.pdf
Restricted to Registered users only

Download (97Kb)
[img] Text (Chapter V)
5TII03311.pdf
Restricted to Registered users only

Download (415Kb)
[img] Text (Chapter VI)
6TII03311.pdf

Download (798Kb)

Abstract

Mr. Sambas Winata, the Distribution General Manager of PT Tang Mas, stated that the marketing of the orange juice grows rapidly, about 30% until 40%, and they can take the same benefit from the growth. The writer concludes orange juice is having a prospective market recently. The prospective market stimulates the arising of many instant orange juice producers in market. The prospective market and increasing number of producers stimulate the competition among the producers. The competition forces the producers to improve their product in order to win the customers. In this research, the writer would like to discuss about improving the packaging to win the customers. In the modern era, there is a new paradigm about the package. According to Hermawan Kertajaya, it was "Packaging sells what it protects". Based on the reasons above, the writer would like to do a research about the "Juz AFI Orange Juice" package using QFU method. The writer observes the customer's voice then determines the technical response. The writer also finds out the position of the product's package toward its competitors'. In this research, the competitors are "Frutang" and "Modern". As the result of QFD, the writer will propose design suggestion of "Juz AFI Orange Juice" packer label. The writer uses ergonomic display principle and Badan POM regulation to redesign the packer label. The redesigning packer label has good looking, having complete and easy to read the information without removing the trademark of "Juz AFI Orange Juice" package.

Item Type: Thesis (S1)
Subjects: Industrial Engineering > Quality, Safety, Health and Environtment
Divisions: Fakultas Teknologi Industri > Teknik Industri Internasional
Depositing User: Editor UAJY
Date Deposited: 17 May 2013 08:08
Last Modified: 17 May 2013 08:08
URI: http://e-journal.uajy.ac.id/id/eprint/1492

Actions (login required)

View Item View Item