PARENTAL PERCEPTION OF THE IMPACT OF TELEVISION ADVERTISEMENTS ON CHILDREN’S BUYING BEHAVIOR

Kristina, Athena Rhema (2011) PARENTAL PERCEPTION OF THE IMPACT OF TELEVISION ADVERTISEMENTS ON CHILDREN’S BUYING BEHAVIOR. S1 thesis, UAJY.

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Abstract

These research objectives are to examine the parental perception of the impact of television advertisements on children’s buying behavior. The data used in this study were gathered by spread the questionnaires to parents in Magelang. Descriptive statistic was used to analyze the data. The result showed that parents agree that their children love watching television. They believe that television was important factor affecting children’s demand for a product. It is also indicates that television advertisements provide children knowledge about products and brands. Parents were disagreeing that their children play important role in family buying decision.

Item Type: Thesis (S1)
Uncontrolled Keywords: Parental perception, Television advertisements, Children’s buying behavior, Magelang
Subjects: Business Management > International Marketing
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor UAJY
Date Deposited: 21 May 2013 11:40
Last Modified: 21 May 2013 11:40
URI: http://e-journal.uajy.ac.id/id/eprint/1584

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