Riset sebagai Ujung Tombak Keberhasilan Program Public Relations

Sulistyaningtyas, Ike Devi (2010) Riset sebagai Ujung Tombak Keberhasilan Program Public Relations. Jurnal Ilmu Komunikasi, 7 (2). pp. 171-186. ISSN 1829-6564

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Abstract

Public Relations encompasses basically the management and communications function between organizations and public. The important thing of the public relations management is research, because Public Relations program is started from research and after all the programs done. It is also using research to find the output and outcome. The point is how to gain successful of Public Relations program depend on how to use research

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