The scheme of product development process as a trigger to product success: A theoretical framework

Suharyanti, Yosephine and Subagyo, . and Masruroh, Nur Aini and Bastian, Indra (2015) The scheme of product development process as a trigger to product success: A theoretical framework. Industrial Engineering and Service Science 2015, IESS 2015, 4. pp. 46-53. ISSN 2351-9789

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Abstract

Researches on product development since 1970s have discussed many aspects. However, none of them clearly describes the relationship between product development activities and product success, the final goal of a business. This paper presents the development of a theoretical framework of the way product development affects product success. The result of a meta-analysis study prior to this study shows that product development is one of the five variables proven to influence product success (r =0.32). Based on this result, a theoretical framework is developed through five stages. First, relationship between product development and four other variables is evaluated. Through an evaluation on some established models of product development process and a meta-analysis study, three variables, i.e. product characteristic, technological advanced, and management, could be assumed to be inseparable from and closely related to the product development process (0.57 r 0.64), while one other variable, market environment, is externally driven and still separated. Second, product development scheme is defined to cover the three variables mentioned above. A meta-analysis study is conducted and the result shows that product development scheme significantly affects the product success (r = 0.31). The model then is restructured into a model of the relationship between product success and the two remaining variables. Third, five sub-variables of product development process, as the elements of product development scheme, is developed based on a mostly referred model and some cases in Indonesia. Forth, a meta-analysis study on the relationship between product success and the five sub-variables is done (0.30 r 0.38). Finally, a theoretical framework to model the relationship of product success and product develo pment scheme is developed, as a part of further study.

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