THE EFFECT OF FINANCIAL RATIOS ON STOCK PRICE EMPIRICAL STUDIES ON CONSUMER GOODS COMPANIES LISTED IN INDONESIA STOCK EXCHANGE IN 2015-2019

Rini, Gita Puspa (2020) THE EFFECT OF FINANCIAL RATIOS ON STOCK PRICE EMPIRICAL STUDIES ON CONSUMER GOODS COMPANIES LISTED IN INDONESIA STOCK EXCHANGE IN 2015-2019. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Abstract

Share prices are based on consumer demand and supply. The demand for shares is affected by the investor's expectations of the issuing firm. Improving the financial performance of a company will increase the expectations of investors. This makes the shares more desirable and the price of the shares higher. Conversely, if the financial performance of a company is not good, investor expectations would be low, so that investors are not interested in investing in these shares. This is what makes the stock price go down. The financial performance of the company can be achieved by analyzing the financial statements. One form of financial statement analysis is to analyze financial ratios (Widayanti and Colline, 2017). The purpose of this study is to prove the relevance of accounting information reflected in financial ratios. The study was conducted on consumer goods companies listed on the Indonesia Stock Exchange in 2015-2019. The analytical tool used is multiple linear regression analysis. The results of the analysis show that the Return on Equity has a positive effect on stock prices, the Quick Ratio does not affect the stock prices, the Debt to Equity Ratio does not affect the stock prices and the Total Assets Turnover does not affect the stock prices

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