PENGARUH CITRA MEREK TERHADAP KESEDIAAN KONSUMEN MEMBAYAR HARGA PREMIUM PADA PRODUK UNIQLO (Studi Pada Uniqlo, Yogyakarta)

Panglipur, Gracianus Aji (2020) PENGARUH CITRA MEREK TERHADAP KESEDIAAN KONSUMEN MEMBAYAR HARGA PREMIUM PADA PRODUK UNIQLO (Studi Pada Uniqlo, Yogyakarta). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Item Type: Thesis (S1)
Uncontrolled Keywords: citra merek, kesadaran merek, persepsi kualitas, CSR, negara asal, citra sosial, keunikan, harga premium.
Subjects: Manajemen > Operasi dan Sistem Informasi
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Editor UAJY
Date Deposited: 15 Jan 2021 02:15
Last Modified: 15 Jan 2021 02:15
URI: http://e-journal.uajy.ac.id/id/eprint/22977

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