Pramudito, Dominique Aryo (2021) COMPETITIVE ADVANTAGES OF AIRBUS IN THE AEROSPACE INDUSTRY. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
Airbus was founded by the merging of numerous European aircraft manufacturers. As the competition in the aerospace industry is fierce. To understand Airbus's position in the industry, an external point of view regarding the company strategy’s potential profitability needs to be assessed, by utilizing Porter's five forces. To fully grasp a thorough assessment of the company, the internal capabilities of Airbus needs to be analyzed by using VRIO analysis. Airbus's profitability should also be in accordance with its duty to contribute and be socially responsible, as a member of society. Therefore, Carroll's Pyramid of CSR needs to be implemented to assess the contribution of Airbus to the society.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Airbus, external point of view, Porter's five forces, internal point of view, VRIO analysis, socially responsible, Carroll's Pyramid of CSR. |
| Subjects: | Business Management > International Business |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 6 uajy |
| Date Deposited: | 16 Dec 2021 14:01 |
| Last Modified: | 16 Dec 2021 14:01 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/26043 |
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