TRENDY T-SHIRT PRODUCT DESIGN ON BENK BRAND USING QUALITY FUNCTION DEPLOYMENT METHOD

Jagad, Riak Gellagat (2022) TRENDY T-SHIRT PRODUCT DESIGN ON BENK BRAND USING QUALITY FUNCTION DEPLOYMENT METHOD. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Abstract

A fashion item is one of the human needs that constantly evolves with time. Fashion nowadays is not only functional, but it has become art media, communication, and self-expression. BENK is one of the pioneers of micro, small or medium enterprises engaged in fashion, mainly t-shirts. BENK is currently experiencing difficulties in restarting its business after a hiatus of approximately six months, caused by the Covid-19 pandemic. Therefore, this study aimed to obtain new attributes arrangement following current market trends and demands; thus, BENK can update its products with these attributes and re-enter the fashion industry market. The research was processed using the Quality Function Deployment method, that translate the input obtained from the consumer into the output in the form of a priority number of stages that were needed to be carried out to answer the request. Data processing using the QFD method went through several processes: abstract data collection, specific data collection, initial data analysis, VoC input, determination of planning matrix numbers, VoE input, and then the determination of correlation between VoE and correlation between VoE and VoC. Following all the processes, the priority number of each attribute was obtained to design solutions that will be carried out to meet consumer’s demands. The results of this study were 14 different attributes with characteristics desired by consumers. From the 14 attributes, there are 12 attributes that fell into the category of determining factors that consumers consider in choosing a t-shirt product. Then, 11 solution points were obtained to answer consumer’s demand which is ranked based on priority.

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