Antoinette, Valerie (2023) ANALYSIS OF DETERMINANT VARIABLES OF BEHAVIORAL INTENTION (CASE OF FITNESS CENTER). S1 thesis, Universitas Atma Jaya Yogyakarta.
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Text (Valerie Antoinette)
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Abstract
The purpose of this study is to investigate the effects between process quality and outcome quality on customer satisfaction and customer delight towards fitness centers. Additionally, the effect of customer satisfaction, customer delight, and behavioral intention. Data were obtained 129 respondents using online survey and analyzed using Partial Least Squares technique. This result examines customer satisfaction had a significant effect on behavioral intentions. Also, customer delight influenced customer satisfaction. In Indonesia, there are small investigation towards fitness industry, therefore, this study hoped to add insights on fitness centers.
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Fitness centers, process quality, customer satisfaction, customer loyalty |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 3 uajy |
| Date Deposited: | 05 Sep 2023 18:43 |
| Last Modified: | 05 Sep 2023 18:43 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/29746 |
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