Subandrio, Abigael Maeylien (2023) THE IMPACT OF PERCEIVED SALES PROMOTION, PERCEIVED BENEFITS OF THE BOOKING APPLICATION, PERCEIVED SERVICE QUALITY ON CUSTOMERS LOYALTY WITH SATISFACTION AS THE MEDIATING VARIABLE (CASE OF GO-JEK). S1 thesis, Universitas Atma Jaya Yogyakarta.
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Text (Abigael Maeylien Subandrio)
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Abstract
Objective - To see and know the impact of perceived sales promotion, perceived benefits of the booking application, perceived service quality on loyalty with satisfaction as the mediating variable. Design/methodology/approach - The design of the research conducted is quantitative research. The method used in taking the sample in this study is purposive sampling with the criteria of respondents who has Go-Jek application and who has already used Go-Jek application to book an online transportation. The questionnaire was distributed online via Google form and collected as many as 194 respondents. And all data is processed using SmartPLS software version 4. Findings - The results showed a significant impact of sales promotion, benefits of the booking application, service quality on loyalty with satisfaction as the mediating variable. Research limitations/implications - In future research, it is suggested to use the value of 0.7 in AVE. Practical implications - PT. Go-Jek Indonesia is advised to make further improvement for the effectiveness and security of the Go-Jek application to anticipate any errors or bugs in the future.
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | sales promotion, service quality, benefits of the booking application, satisfaction, loyalty |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 3 uajy |
| Date Deposited: | 05 Sep 2023 19:19 |
| Last Modified: | 05 Sep 2023 19:19 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/29749 |
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