Atmaja, Handika Arviano Anas (2023) PERLINDUNGAN HUKUM HAK ATAS MEREK TERHADAP BARANG TIRUAN YANG DIPERJUAL BELIKAN SECARA ONLINE. S1 thesis, Universitas Atma Jaya Yogyakarta.
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Abstract
Can online buying and selling platforms be held accountable by brand owners for selling counterfeit or counterfeit goods, What is the responsibility of online marketplaces/buying platforms for selling counterfeit or counterfeit goods on their platforms, Reviewing and understanding legal arrangements regarding legal protection of trademark rights against counterfeit goods that are traded online. This research is a type of normative juridical research. Normative legal research involves a process of identifying legal regulations, legal principles, and legal doctrine as an effort to address emerging legal issues. In the field of legal research, there are two categories of data needed. The first is primary data, while the second is secondary data. In the context of selling goods violating the brand on an e-commerce platform, online buying and selling platforms Sales of goods that violate the brand can be considered as an act that can be held liable. law against the circulation of goods that violate the brand uploaded by Platform users on their marketplace sites. In order to increase legal protection of trademark rights in the sale of goods through e-commerce, it is necessary to improve and improve the laws and regulations that govern this matter. Increase awareness and related education protection of brand rights in the context of e-commerce is very important. Brand owners, business actors and consumers need to be given a better understanding of the importance of protecting brand rights, the negative impact of counterfeit goods
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | E-commerce, Enforcement strategies, Online, Online counterfeit goods, Trademark protection |
| Subjects: | Ilmu Hukum > Ekonomi Bisnis |
| Divisions: | Fakultas Hukum > Program Studi Ilmu Hukum |
| Depositing User: | Editor 2 uajy |
| Date Deposited: | 07 Nov 2023 20:05 |
| Last Modified: | 07 Nov 2023 20:05 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/30409 |
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