Vanchristia, Chen (2024) THE EFFECT OF RETAIL MIX TOWARDS CUSTOMER PURCHASE DECISION IN TOKO AROMA YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
|
Text (Chen Vanchristia)
181224414_Chap 0.pdf Download (858kB) | Preview |
|
|
Text
181224414_Chap 1.pdf Download (965kB) | Preview |
|
|
Text
181224414_Chap 2.pdf Download (655kB) | Preview |
|
![[img]](http://e-journal.uajy.ac.id/style/images/fileicons/text.png) |
Text
181224414_Chap 3.pdf Restricted to Registered users only Download (778kB) |
|
|
Text
181224414_Chap 4.pdf Restricted to Registered users only Download (763kB) |
|
|
Text
181224414_Chap 5.pdf Download (1MB) | Preview |
Abstract
The purpose of this research was to find out the significat effect of product, price, promotion, store atmosphere, service, and location towards customer purchase decision at Toko Aroma Yogyakarta. The population that becomes the object of this research is all customers of Toko Aroma Yogyakarta. The number of samples used in this study were 100 respondents. The method of analysis used in this study is multiple regression analysis. The result of the study showed that product, store atmosphere, and location have a significant and positive effect towards customer purchase decision in Toko Aroma Yogyakarta. While price, promotion, and service doesn’t have a significant effect towards customer purchase decision in Toko Aroma Yogyakarta.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | retail mix, product, price, promotion, store atmosphere, service, location, customer purchase decisions |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 3 uajy |
| Date Deposited: | 28 Feb 2024 20:59 |
| Last Modified: | 28 Feb 2024 20:59 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/31251 |
Actions (login required)
 |
View Item |
