THE IMPACT OF SOCIAL MEDIA INFLUENCERS CREDIBILITY ON PURCHASE INTENTION ON TIKTOK LIVE STREAMING E-COMMERCE IN INDONESIA

Sunaryo, Timothy Kevin (2024) THE IMPACT OF SOCIAL MEDIA INFLUENCERS CREDIBILITY ON PURCHASE INTENTION ON TIKTOK LIVE STREAMING E-COMMERCE IN INDONESIA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

	Text (Timothy Kevin Sunaryo) 201225497_Chap 0.pdf Download (4MB)
	Text 201225497_Chap 1.pdf Download (350kB)
	Text 201225497_Chap 2.pdf Download (390kB)
	Text 201225497_Chap 3.pdf Restricted to Registered users only Download (364kB)
	Text 201225497_Chap 4.pdf Restricted to Registered users only Download (555kB)
	Text 201225497_Chap 5.pdf Download (3MB)

Abstract

The purpose of this study is to investigate the effect of Social Media Influencers Credibility on Purchase Intention in the scope of TikTok Live Streaming. Data were obtained through online questionnaires with a total of 151 qualified respondents. Data was analyzed using Partial Least Square Techniques. The result showed a positive and significant effect of social media influencers on customers purchase intention, in the scope of TikTok Live Streaming E-commerce.

Item Type:	Thesis (S1)
Uncontrolled Keywords:	social media influencers, credibility, purchase intention, tiktok
Subjects:	Business Management > International Marketing
Divisions:	Fakultas Ekonomi > Manajemen Internasional
Depositing User:	Editor 3 uajy
Date Deposited:	08 Jan 2025 08:21
Last Modified:	08 Jan 2025 08:21
URI:	http://e-journal.uajy.ac.id/id/eprint/33362

Actions (login required)

View Item