Marketing Audit of L'Oréal Paris in United Kingdom

Marola, Augristhy Ecolynne (2024) Marketing Audit of L'Oréal Paris in United Kingdom. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Abstract

L'Oréal Paris, a French brand, is highly recognised for its innovative contributions to the cosmetics business. The brand has effectively established itself as a dominant force in the United Kingdom market by offering a wide array of specialty skincare, haircare, cosmetics, and fragrance items. Nevertheless, the primary objective of this audit is to scrutinise the hygiene items provided by the institution. Nevertheless, the primary objective of this audit is to thoroughly examine and evaluate their hygiene goods. This audit will present conclusive evidence that L'Oréal has successfully formulated a well-defined mission plan, even in the face of many operational obstacles influenced by both internal and external forces.

Item Type: Thesis (S1)
Subjects: Business Management > International Marketing
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor 3 uajy
Date Deposited: 08 Jan 2025 08:28
Last Modified: 08 Jan 2025 08:28
URI: http://e-journal.uajy.ac.id/id/eprint/33363

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