ENVIRONMENTAL AWARENESS, SUSTAINABLE CONSUMPTION AND GREEN BEHAVIOR AMONGST UNIVERSITY STUDENTS (2022)

Wardhana, Daniel Yudistya ENVIRONMENTAL AWARENESS, SUSTAINABLE CONSUMPTION AND GREEN BEHAVIOR AMONGST UNIVERSITY STUDENTS (2022). [Research] (Unpublished)

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Abstract

This study investigates the determinant factors of university student sustainable consumption, green behavior and environmental awareness in Daerah Istimewa Yogyakarta Province, Indonesia. In order to understand more about university student perspectives, a study was held related to how environmental awareness affect sustainable consumption and green behavior of university students. The main focus of this study, in general, is to investigate the influence of environmental awareness among university students and examine sustainable consumption and green behavior among university students during their study time. This study begins with a survey of 185 undergraduate students using an online questionnaire. The multiple linear regression model indicated that environmental awareness influenced significantly sustainable consumption. Furthermore, the findings also indicated the significant impact of environmental awareness on green behavior among university students. This study suggests considering expanding the sample and scope of the study and assessing the linkage of behavior to the individual action for further research.

Item Type: Research
Uncontrolled Keywords: Sustainable Consumption, Green Behavior, Environmental Awareness, University Students
Subjects: Manajemen > Pemasaran
Divisions: Fakultas Ekonomi > Manajemen
Depositing User: Editor 3 uajy
Date Deposited: 13 Mar 2025 08:21
Last Modified: 13 Mar 2025 08:21
URI: http://e-journal.uajy.ac.id/id/eprint/33730

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