BUSINESS PLAN ANALYSIS (A CASE STUDY OF PT MARGA AGUNG’S EXPANSION TO FURNITURE INDUSTRY)

Sulistio, Asa Leonardo (2008) BUSINESS PLAN ANALYSIS (A CASE STUDY OF PT MARGA AGUNG’S EXPANSION TO FURNITURE INDUSTRY). S1 thesis, UAJY.

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Abstract

There are times when a company has to grow; this may comes as a result of many occurrences, such as growing competitors, to boost income, necessity to give selections to customers, etc. If a business is stagnant when a competitor grows, soon the business will lose its customers to its competitor, which may offer more varieties, or made cheaper product. So, a business has to grow, simply due to the nature of the competitive environment that will not let it survive without emerging. Based on those fact, Marga Agung plan to do expansion to furniture industry through its product development. This study intends to explore the expansion to furniture industry in the case of Marga Agung and evaluate it through two main research questions: (1) Should Marga Agung do the expansion to furniture industry (2) What strategy does Marga Agung use to enter this new market. The thesis is based on using interview and related literature. In order to answer the research question, the authors use data analysis method such as (1) Payback Period analysis (2) Break Even Point analysis (3) Net Present Value analysis. The thesis concludes with results and findings of the analysis performed by the authors, which are: (1) Marga Agung should do the expansion to furniture industry (2) Marga Agung will use many marketing and promotional approach to enter furniture market.

Item Type: Thesis (S1)
Uncontrolled Keywords: business plan, growth strategy
Subjects: Business Management > International Business
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor UAJY
Date Deposited: 31 Jul 2013 13:42
Last Modified: 31 Jul 2013 13:42
URI: http://e-journal.uajy.ac.id/id/eprint/3457

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