PENGARUH DAYA TARIK BRAND AMBASSADOR DAN DAYA TARIK JINGLE IKLAN VERSI IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MAGNUM CLASSIC DI KALANGAN MAHASISWA/I ISI, YOGYAKARTA (Studi Eksplanatif Tentang Pengaruh Daya Tarik Brand Ambassador Dan Daya Tarik Jingle Iklan Versi Iklan Televisi Terhadap Keputusan Pembelian Magnum Classic di Kalangan Mahasiswa/i ISI, Yogyakarta )

Nindwalanju, Ellyada (2013) PENGARUH DAYA TARIK BRAND AMBASSADOR DAN DAYA TARIK JINGLE IKLAN VERSI IKLAN TELEVISI TERHADAP KEPUTUSAN PEMBELIAN MAGNUM CLASSIC DI KALANGAN MAHASISWA/I ISI, YOGYAKARTA (Studi Eksplanatif Tentang Pengaruh Daya Tarik Brand Ambassador Dan Daya Tarik Jingle Iklan Versi Iklan Televisi Terhadap Keputusan Pembelian Magnum Classic di Kalangan Mahasiswa/i ISI, Yogyakarta ). Jurnal Ilmu Komunikasi.

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Item Type: Article
Uncontrolled Keywords: daya tarik brand ambassador, daya tarik jingle iklan, keputusan pembelian
Subjects: Komunikasi > Advertising
Divisions: Fakultas ISIP > Ilmu komunikasi
Depositing User: Editor UAJY
Date Deposited: 12 Feb 2014 10:55
Last Modified: 13 Mar 2014 13:00
URI: http://e-journal.uajy.ac.id/id/eprint/4660

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