Dampak Keberadaan Supermarket Terhadap Pedagang Ritel Pasar Tradisional: Studi Kasus Supermarket "X" dengan Pasar "Y" di Jl.Sultan Agung, Yogyakarta

Krisnadewara, P.Didit and Susilo, Y Sri Dampak Keberadaan Supermarket Terhadap Pedagang Ritel Pasar Tradisional: Studi Kasus Supermarket "X" dengan Pasar "Y" di Jl.Sultan Agung, Yogyakarta. [Research]

Text (Penelitian Ekonomi Manajemen) EM08603.pdf Restricted to Registered users only Download (3MB)

Abstract

The purpose of this research is to identify and analyze the impact of supermarket existence on retail merchants in traditional market. The study uses the case of Supermarket "X" and retail merchants in Traditional Market "Y" on Sultan Agung Street, Yogyakarta. Sample size is 59 retail merchants. Sampling on retail merchants utilized purposive sampling method. For respondents exclude the retail merchants is utilized convenience sampling method. Data analyzed with descriptive analysis and statistic analysis method. The result of the survey shows that 22 respondents (37.3%) are not experiencing the change in turnover. As 37 respondents (62.7%) stated that they are experiencing the decline in turnover. The result of statistic examination with paired samples test concluded that average revenue before and after supermarket existence is relatively different. In another word, the existence of Supermarket "X" has impact on average turnover per day earned by retail merchants in traditional market "Y" significantly. The level of difference meant is 0.15254, viewed from the average value.

Actions (login required)

View Item