ANALISIS COUNTRY-OF-ORIGIN EFFECT PADA EVALUASI PRODUK KASUS PADA PRODUK DARI JEPANG DAN CINA

Noviandra , W. Mahestu ANALISIS COUNTRY-OF-ORIGIN EFFECT PADA EVALUASI PRODUK KASUS PADA PRODUK DARI JEPANG DAN CINA. [Research]

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Abstract

Many people in Indonesia have better perception about Japanese product compared to Chinese product. This research tries to confirm this perception in electronic market. The founding is confirmed that respondents have higher perceived value in Japanese product. Although, the respondents have bad perceived value of Chinese electronic product, but this perception influence the respondents intention to buy the product. Women tend to have better perception of Japanese electronic product compare to the mens perception. The respondents that have more purchasing power prefers to buy Japanese electronic product compared to the Chinese electronic product.

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