ANALISIS PERBEDAAN JENDER PADA PENGAMBILAN KEPUTUSAN KONSUMEN

Noviandra Krisjanti, W Mahestu and Handrimurtjahyo, Dedy ANALISIS PERBEDAAN JENDER PADA PENGAMBILAN KEPUTUSAN KONSUMEN. [Research]

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Abstract

n this research, men and women are confirmed to have different consumer decision making style in general. Another purpose of the research is confirming the men and women decision making style to other researches conducted in other countries. Some factors are confirmed, and some new factors are found in this research. The new factors in general decision making style is time energy conserving. Moreover, the new factors in men decision making style are Brand consciousness, Enjoyment-variety seeking, Satisfying, Fashion-sale seeking. Last, the new factors found in women decision making style are Variety seeking, Novelty-fashion consciousness, Time energy conserving, Quality consciousness

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