PERBEDAAN TANGGAPAN KONSUMEN TERHADAP COUNTRY OF ORIGIN, BRAND NAME, QUALITY PERCEPTION, PRICE DAN PURCHASE INTENTIONS PADA KOSMETIK ASING

Mulanisari, Monica (2006) PERBEDAAN TANGGAPAN KONSUMEN TERHADAP COUNTRY OF ORIGIN, BRAND NAME, QUALITY PERCEPTION, PRICE DAN PURCHASE INTENTIONS PADA KOSMETIK ASING. S2 thesis, UAJY.

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Abstract

This study examined the difference of consumer's respond toward country of origin, brand name, price, quality perception, and purchase intentions on foreign cosmetics based on their different expend per month. Consumers in this study are women who are use or ever use foreign cosmetics related. Questionare and model was developed based on findings and conceptualizations of previous related studies. 200 adolescents were participated in this study. Sample were obtained through non-probabilistic and purposive technique. ANOVA (Analysis of Variance) were use to examine the study. Findings from this study showed that consumer's respond toward country of origin, brand name, price, quality perception, and purchase intentions are different based on their expend per month. Based on mean showed in the result, if their expend are high, the mean are also high. As we can see on purchase intentions, the higher their expend so their purchase intentions gets higher. This result also support with consumer's respond toward COO, brand name, product quality perception, and price which is also more positive.

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