DAMPAK COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS DAN MINAT BELI

Prasetia, Melyana Dwi (2006) DAMPAK COUNTRY OF ORIGIN TERHADAP PERSEPSI KUALITAS DAN MINAT BELI. S2 thesis, UAJY.

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Abstract

This research aims to know the Country of Origin factors that is country of manufacture, merk, price, country of assembling and country of design that importance considering by consumer of purchase and product quality perception. The product category in this research is car. The responder in this research amount of 102 responder that uses purposive sampling. Data analysis in this research uses conjoint analysis. The result shows that the factor is very importance for car purchase is merk. The factor is very importance that consumer considering to product quality perception is country of assembling (COA)

Item Type: Thesis (S2)
Uncontrolled Keywords: Country of Origin, Purchase Intention, Product Quality Perception.
Subjects: Magister Manajemen > Bisnis Internasional
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor UAJY
Date Deposited: 06 Oct 2015 11:41
Last Modified: 06 Oct 2015 11:41
URI: http://e-journal.uajy.ac.id/id/eprint/8086

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