THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGED TOWARDS YOUNG SMOKERS

Madyasta, Maria Nitya (2016) THE IMPACT OF HEALTH WARNING LABELS ON CIGARETTES PACKAGED TOWARDS YOUNG SMOKERS. .. pp. 1-10.

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Abstract

The purpose of this study research is to seek the relation between health warning labels on cigarettes packages and young smokers purchase intention. This research is done based on the similar previous research title A Consumer Evaluation of Health Warning Labels on Cigarettes Packages in Canada, written by Crane, F.G and MacLean, V.A (1996). This research is aiming to see the correlation between health warning label, smoking behavior and purchase intention among young smokers. There are 152 respondents in this research, all of them are smokers. The method will be using Regression and will be operated by using SPSS 16.00 for Windows.

Item Type: Article
Uncontrolled Keywords: Health Warning Labels, Smoking Behavior, Purchase Intention, Cigarette
Subjects: Business Management > International Marketing
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor UAJY
Date Deposited: 05 Apr 2016 12:25
Last Modified: 05 Apr 2016 12:25
URI: http://e-journal.uajy.ac.id/id/eprint/9011

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