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KUSUMA, CAHYA ARDIYANTO (2016) BRAND MAPPING COFFEE SHOPS BERDASARKAN PENGHITUNGAN CUSTOMER BASED BRAND EQUITY (CBBE) (Analisis Pemetaan Brand Own Kafe, Rumah Kopi, Cheers Coffee, Kedai Kopi dan Break Coffee Berdasarkan Penghitungan Customer Based Brand Equity Tahun 2007). S1 thesis, UAJY.