Items where Author is "Lestari, Yessy Trisiana "

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Article

Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. Jurnal Ekonomi Manajemen Internasional. p.1-15.

Thesis

Lestari, Yessy Trisiana (2014) BRAND ORIGIN CONFUSION EFFECTS ON BRAND PREFERENCE AND BRAND PURCHASE LIKELIHOOD. S1 thesis, UAJY.

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