E-Journal Universitas Atma Jaya Yogyakarta

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Items where Author is "MICHAEL, ."

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Thesis

MICHAEL, . (2023) PENGARUH SOCIAL MEDIA MARKETING, EKUITAS MEREK DAN EWOM DI INSTAGRAM TERHADAP NIAT BELI (PURCHASE INTENTION) PRODUK SCARLETT WHITENING PADA GENERASI MILENIAL DAN GENERASI Z. S1 thesis, Universitas Atma Jaya Yogyakarta.

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