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Maharani, Veronica Benedicta Exa (2024) PENGARUH INTENSITAS MENONTON VIDEO TRAILER CHARACTER TERHADAP BRAND IMAGE DALAM GAME HONKAI STAR RAIL (STUDI EKSPLANATIF KUANTITATIF PENGARUH INTENSITAS MENONTON VIDEO TRAILER CHARACTER TERHADAP BRAND IMAGE GAME HONKAI STAR RAIL). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.