Items where Author is "Prabandari, Imakulata Putri Rosari Kusuma"

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Thesis

Prabandari, Imakulata Putri Rosari Kusuma (2019) ANALISIS PENGARUH SIKAP TERHADAP MEREK DAN EWOM PADA KESEDIAAN MEMBAYAR HARGA PREMIUM DENGAN VARIABEL IDENTIFIKASI MEREK BERBASIS KONSUMEN DAN EKUITAS MEREK BERBASIS KONSUMEN SEBAGAI VARIABEL MEDIASI (STUDI PADA STARBUCKS COFFEE INDONESIA). S1 thesis, UAJY.

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