Items where Author is "Tjiptono, Fandy"

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Article

Yudarwati, Gregoria Arum and Tjiptono, Fandy (2017) The enactment of public relations functions: insights from the Indonesian mining industry. Asia Pacific Journal of Marketing and Logistics, 29 (2). pp. 1-18. ISSN 1355-5855

Yudarwati, Gregoria Arum and Tjiptono, Fandy (2017) An enactment theory perspective of corporate social responsibility and public relations. Marketing Intelligence & Planning,, 35 (5). pp. 626-640.

Thesis

Tjiptono, Fandy (2010) BRAND REGISTRATION AND USAGE IN SELECTED FMCG MARKETS IN INDONESIA 1914 TO 2007: A STUDY OF BRANDS AND BRANDING IN A TRANSITIONAL ECONOMY. Phd thesis, UAJY.

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