Items where Author is "Yanuariyanto, Riki"

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Thesis

Yanuariyanto, Riki (2025) PENGARUH DAYA TARIK IKLAN DENGAN KONSEP TRANSACTIONAL HOOK DAN NON-TRANSACTIONAL HOOK TERHADAP LOYALITAS MEREK (STUDI EKSPERIMEN MEREK GIM HONOR OF KINGS DI KALANGAN KOMUNITAS HONOR OF KINGS YOGYAKARTA). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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