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Andjani, Josephina Kayla Indra (2024) BRAND INTERACTIVITY AND INVOLVEMENT IN DRIVING SOCIAL MEDIA CUSTOMER BRAND ENGAGEMENT AND BRAND LOYALTY: BRAND TRUST AS THE MEDIATOR IN SOMETHINC INSTAGRAM PAGE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Angela, Monica (2024) INVESTIGATING CONSUMERS’ IMPULSIVE BUYING BEHAVIOR IN TIKTOK LIVE STREAMING USING SOR MODEL. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Aristawati, Maria Kandela (2024) THE EFFECT OF SOURCE CREDIBILITY, TRUST, AND PARASOCIAL INTERACTION TO PURCHASE INTENTION (CASE OF ABEL CANTIKA). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Bagaskara, Nicholaus Arhat Arnawi (2024) THE EFFECT OF EMOTIONAL LEADERSHIP TO JOB PERFORMANCE WITH EMPLOYEE MOTIVATION AS MEDIATING VARIABLES (A CASE AT HOTEL DAFAM WONOSOBO AND HALO SUSTAINABLE RESORT KARIMUNJAWA). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Davidson, Richard Kurniawan (2024) THE EFFECT OF CUSTOMER SATISFACTION ON INTENTION TO REVISIT WITH CUSTOMER HABIT AS A MEDIATING VARIABLE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Dewi, Benitta Aryani Chandra (2024) THE EFFECTS OF ELECTRONIC WORD-OF-MOUTH (E-WOM) ON PURCHASE INTENTION WITH BRAND IMAGE AS A MEDIATING VARIABLE FOR SKINCARE PRODUCTS BY OURDAYLEE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Halim, Fernando (2024) EXPLORING THE EFFECT OF GOVERNMENT GREEN INCENTIVE ON THE LISTED COAL MINING COMPANY: STUDY CASE OF 5 INDONESIAN COAL MINING SECTOR WITHIN 2012-2022. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Hardiaswara, Abisha (2024) The Effectiveness of Social Media Marketing to Maintain Brand Loyalty (Case of Disney+ Hotstar and Netflix Indonesia). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Haryo, Felicia (2024) THE EFFECTS OF KOREAN WAVE AND OTHER FACTORS TOWARDS KOREAN FOOD PURCHASE INTENTION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Koresy, Gabriel (2024) THE RELATION OF WORKPLACE SPIRITUALITY WITH EMPLOYEES’ INNOVATIVE WORK BEHAVIOUR: THE MEDIATING ROLE OF PSYCHOLOGICAL EMPOWERMENT (THE CASE OF IDN Media). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Mahasmara, Kefas Luberta (2024) THE EFFECT OF TOKOPEDIA’S GAMIFICATION STRATEGY (TOKOPEDIA MEMBERSHIP) TOWARDS CUSTOMER LOYALTY. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Mariska, Elisabeth Ratu (2024) THE EFFECT OF PERCEIVE USEFULNESS AND PERCEIVE EASE OF USE FOR USING E-PAYMENT UNDER FINANCIAL TECHNOLOGY IN SPECIAL REGION OF YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Meidyani, Vivienne Thearesya (2024) THE EFFECTS OF SOCIAL MEDIA MARKETING EFFORTS IN H&M BRAND ON BRAND EQUITY AND CONSUMER RESPONSE. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Pakpahan, Leonardus Andre Nugroho (2024) THE INFLUENCE OF BRAND AMBASSADOR IN SHAPING BRAND IMAGE IN DRIVING CONSUMER PURCHASE INTENTIONS (STUDY ON SCARLETT WHITENING BRAND). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Purwadi, Gabriella Ellen (2024) THE IMPACT OF DIGITAL MARKETING ON PURCHASE INTENTION WITH CUSTOMER RELATIONSHIP MANAGEMENT AS INTERVENING VARIABLE THE STUDY OF SOCIOLLA ONLINE WEBSITE AND SOCO APPLICATION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Satriyoaji, Stanislaus Bagus (2024) THE EFFECT OF SERVICE QUALITY TOWARDS CUSTOMER LOYALTY (STUDY OF GOPAY). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Senatra, Valentinus Surya (2024) THE IMPACT OF RISK PERCEPTION AND RISK TOLERANCE ON INVESTMENT DECISION AMONG STUDENTS OF UNIVERSITAS ATMAJAYA YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Suranto, Beneditto Nefi (2024) THE ANTECEDENTS AND EFFECTS OF SOCIAL MEDIA CUSTOMER BRAND ENGAGEMENT (A STUDY OF EAT SAMBEL ON TIKTOK). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Triavidiasari, Anindya (2024) THE EFFECT OF PERCEIVED VALUE TO PURCHASE INTENTION IN BUILDING CONSUMER TRUST ON SHOPEE LIVE STREAMING (CASE OF AVOSKIN). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Vanchristia, Chen (2024) THE EFFECT OF RETAIL MIX TOWARDS CUSTOMER PURCHASE DECISION IN TOKO AROMA YOGYAKARTA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Wangsa, Anak Agung Ngurah Agung Satria (2024) THE EFFECT OF SOCIAL MEDIA MARKETING AND E-WOM ON PURCHASE DECISION WITH BRAND AWARENESS AS A MEDIATING VARIABLE (STUDY ON SATE RATU). S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
Wijaya, Benjamin Roland (2024) THE EFFECTS OF VIRAL MARKETING AND SOCIAL MEDIA MARKETING TOWARDS STARBUCKS CONSUMERS PURCHASE DECISION. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
