SUGGESTION TO INCREASE THE FACTOR OF KPI PT. ALOR MARINA LESTARI BY IMPROVING THE SUPPLY CHAIN DECISION

SERAN,, MARIO NOVTHUFIRST TEY (2017) SUGGESTION TO INCREASE THE FACTOR OF KPI PT. ALOR MARINA LESTARI BY IMPROVING THE SUPPLY CHAIN DECISION. S1 thesis, UAJY.

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Abstract

Sea cucumber is one of vital marine products which is both medically and economically beneficial. PT. Alor Marina Lestari is a newly built private company that deals with collecting, managing and selling the sea cucumbers in Alor Island of East of Nusa Tenggara. Since the first day of operation, the company always faces complaints from its customers due to dissatisfaction of final products received. These complaints make the company financially lose money and lose the trust of the customers. These problems show the incapability of the supply chain system of the company to satisfy the customers and to give the right value of the final goods. Therefore, evaluation upon the supply chain system of the company is vitally important to find the main issue.. The evaluation of supply chain system is carried out by using combination of Supply Chain Operational Reference (SCOR) model and Analytical Hierarchy Process (AHP) method. SCOR model is used to determine the Key Performance Indicators (KPI) of the supply chain of the company, while AHP method is to assist in assessing the prioritization of contribution by performance indicators in the supply chain orderly. . As the result, it is found that the performance of the supply chain of the company is considered as average. Making process within the company according to SCOR model has a major contribution toward its supply chain performance. This indicates that the amount of dumped products and wrong packaging have the worst performance. Hence, the establishment a pond of breeding and work instruction are the alternatives to increase the rate of supply chain performance of the company.

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