THE IMPACT OF RISKS ON ONLINE SHOPPING (STUDY ON INSTAGRAM FASHION ONLINE SHOP)

Elifele, Yohana (2018) THE IMPACT OF RISKS ON ONLINE SHOPPING (STUDY ON INSTAGRAM FASHION ONLINE SHOP). S1 thesis, UAJY.

[img] Text (Yohana Elifele)
EMI20538.pdf
Restricted to Repository staff only
Download (9MB)

Abstract

This research aims to identify the impact of financial risk, product risk, time risk, delivery risk, social risk, and information security risk on online shopping. The respondent choosen for this research is people based in Yogyakarta that had experience on instagram fashion online shopping at least once. The data used in this research is primer data where the Author got from online questionnaire distribution by the help of Google Form. Data collection technique used is non-probability sampling and sampling choosen is purposive sampling. The amount of sample which is valid and appropriate is 200 respondents. The data analysis method used is multiple linear regression. Based on the research finding and also the discussion on the previous chapter before, it could be concluded that financial risk variable, product risk variable, and delivery risk variable have a significant negative impact on online shopping. Time risk variable, social risk variable, and information security risk variable don’t have any significant impact on online shopping.

Item Type: Thesis (S1)
Uncontrolled Keywords: perceived risk, online shopping
Subjects: Business Management > International Business
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor UAJY
Date Deposited: 07 Nov 2019 01:50
Last Modified: 07 Nov 2019 01:50
URI: http://e-journal.uajy.ac.id/id/eprint/15878

Actions (login required)

View Item View Item
E-Journal Universitas Atma Jaya Yogyakarta is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.