Pinasti, Severin Lintang (2018) THE RELATIONSHIP BETWEEN PACKAGE REDESIGN AND PURCHASE INTENTION OF POCARI SWEAT. S1 thesis, UAJY.
|
Text (HALAMAN AWAL)
EMI211040.pdf Download (4MB) | Preview |
|
|
Text (BAB I)
EMI211041.pdf Download (195kB) | Preview |
|
|
Text (BAB II)
EMI211042.pdf Download (324kB) | Preview |
|
![[img]](http://e-journal.uajy.ac.id/style/images/fileicons/text.png) |
Text (BAB III)
EMI211043.pdf Restricted to Registered users only Download (185kB) |
|
|
Text (BAB IV)
EMI211044.pdf Restricted to Registered users only Download (284kB) |
|
|
Text (BAB V)
EMI211045.pdf Download (121kB) | Preview |
Abstract
The main purpose of this study is to explore the effects of consumer perceived value on product purchase intention in case of package redesign. This research uses online questionnaire to collect the data, which is distributed to 228 respondents.The respondents of this research is the consumer who had already bought Pocari Sweat on canned and bottle packaging. Regression analysis and moderation regression analysis are used to analyze the data. The results show that perceived value has significant effect to the purchase intention. Among factors of perceived value, quality value of commodity, monetary value of commodity, and goodwill value of commodity it has significant impact on purchase intention. On the other hand, the results also show that price sensitivity has significant moderating impact on purchase intention. The result of this research can helps the bussiness of firms to formulated a better strategy.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Package Redesign, Perceived Value, Price Sensitivity, Purchase Intention, Pocari Sweat. |
| Subjects: | Business Management > International Marketing |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor UAJY |
| Date Deposited: | 20 Feb 2019 02:52 |
| Last Modified: | 20 Feb 2019 02:52 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/16838 |
Actions (login required)
 |
View Item |
