PORTER'S FIVE FORCES ANALYSIS: AN EXPLORATORY STUDY OF THE TELECOMMUNICATION INDUSTRY INDUSTRY IN LAO PDR

VILAYSOUK, KHAMBANG (2011) PORTER'S FIVE FORCES ANALYSIS: AN EXPLORATORY STUDY OF THE TELECOMMUNICATION INDUSTRY INDUSTRY IN LAO PDR. S2 thesis, UAJY.

Preview	Text (HALAMAN JUDUL) MM912860.pdf Download (914kB) | Preview
Preview	Text (BAB I) MM912861.pdf Download (791kB) | Preview
Preview	Text (BAB II) MM912862.pdf Download (687kB) | Preview
	Text (BAB III) MM912863.pdf Restricted to Registered users only Download (554kB)
	Text (BAB IV) MM912864.pdf Restricted to Registered users only Download (2MB)
Preview	Text (BAB V) MM912865.pdf Download (1MB) | Preview

Abstract

Lao's Telecommunication Market develops rapidly after it establishes ini 15 years before by four operators is ETL, LTC, Unitel and Tigo who have the license to provide network services in this market. The competition intensity is very high and the product differentation between each company is very low, thus at the beginning of the competition, both of the company's focus on reducing the service price to attract more customer. But during the recent decade, after the reformation and reconstruction, the competition behaviours tend to be variety. This dissertation presents an analysis of the competition in Lao's Telecommunication market to discuss the variety competition behaviors of each company, which this concerns are the external and internal environment, the competition situation of company each, and the competitive stategies provided by both of them. Nowadays, under the government policy protection, although four operators lock their customers with a high customer switching cost, they still face an unprecedented challege that not only from each other, but also from some potential entrants. Such as "Little Smart" introduced by ETL and LTC can be used as a substitute of mobile phone that provide much lower service price than both of the four companies. Lao Mobile should segment customer groups more detailed and Unitel and Tigo should develop its network quality more stably, to sustain their market shares and compete with the other rivals.

Actions (login required)

View Item