Siburian, Teresa Kristin Br (2020) PENGARUH CITRA MEREK TERHADAP NIAT BELI YANG DI MEDIASI OLEH PERSEPSI HARGA DAN PERSEPSI KUALITAS (Studi Kasus pada Produk Kosmetika Emina). S1 thesis, Universitas Atma Jaya Yogyakarta.
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| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Emina, structural equation model, citra merek, persepsi harga, persepsi kualitas, niat beli. |
| Subjects: | Manajemen > Pemasaran |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Editor UAJY |
| Date Deposited: | 13 Jan 2021 02:50 |
| Last Modified: | 13 Jan 2021 02:50 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/22957 |
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