The Effect of Cashback Customer Satisfaction and Customer Loyalty Towards Customer Intention For Using E-payment Gopay In Universitas Atma Jaya Yogyakarta

Pratama, Leonardo Novandry (2021) The Effect of Cashback Customer Satisfaction and Customer Loyalty Towards Customer Intention For Using E-payment Gopay In Universitas Atma Jaya Yogyakarta. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.

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Abstract

The main purpose of this study is to investigate the effect of cashback, customer loyalty, customer satisfaction towards customer intention to use Gopay in Universitas Atma Jaya Yogyakarta. This research uses online questionnaire for the data collection methods, which is distributed to 165 respondents from Student of Universitas Atma Jaya Yogyakarta. This study uses SPSS as the main analysis tool. The result shows that cashback and customer satisfaction have significant effect towards customer intention for using e-payment Gopay in Universitas Atma Jaya Yogyakarta but on the other hand customer loyalty does not have a significant effect towards customer intention for using e-payment Gopay. Further research can add other factors to measure consumers’ loyalty and customer satisfaction in future research. The findings of this research could help the companies of Gopay in Indonesia to keep existing and help the business to develop a new strategy for the customer of mobile payment.

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