PROPOSED BUSINESS DEVELOPMENT STRATEGIES BY SWOT ANALYSIS IN CV. ASH-SHAFF OFFSET

DEVILASARI, JOVITA (2013) PROPOSED BUSINESS DEVELOPMENT STRATEGIES BY SWOT ANALYSIS IN CV. ASH-SHAFF OFFSET. S1 thesis, UAJY.

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Abstract

Recently, positives growth of industri grafika is followed by intense competitions between companies of this industry. CV. Ash Shaff Offset is one of industri grafika that is facing intense competition. In addition, there are several dissatisfaction of customers towards the performance of this company. These conditions lead failure in achieving income target of this company due to high customer turnover and customer replacement cost. This company has not action to overcome the problems and develop strategy which concern to the problem yet. Mean while, the company have to develop the existing business which relates to the improvement of machines investment and another resources. In this research was proposed several strategies by conducting Strengths Weaknesses Opportunities Threats (SWOT) Analysis. In addition, Importance Performance Analysis (IPA) method is used to this research as a basis to evaluate the dissatisfaction of customers (services and product quality) and price as a sensitive factor in the middle of intense competition. The result of IPA was included to internal analysis during the input stage of strategic formulation. The strategy formulation was conducted through analysis of internal and external key factors of the company, constructing several matrixs including : External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Internal-External (IE), SWOT and Quantitative Strategy Planning (QSP). Several strategies that can be proposed based on the prioritity were market penetration strategy, horizontal integration strategy, focus strategy, product development strategy, cost leadership strategy, human resource development strategy, partnering in the form of Customer Relationship Management (CRM) information sharing, and develop the office strategy.

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