EVALUASI ATRIBUT WISATA TERHADAP KEPUASAN, KEPERCAYAAN DAN DESTINATION LOYALTY (Studi pada Candi Prambanan)

PUTRI MUNGGAR, PINKAN NIDYA (2014) EVALUASI ATRIBUT WISATA TERHADAP KEPUASAN, KEPERCAYAAN DAN DESTINATION LOYALTY (Studi pada Candi Prambanan). Jurnal Magister Manajemen. p.1-20.

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Abstract

This research is purposed to understanding the significance of three tourism attributes influence consist of perceived differences culture, perceived safety, perceived convenient transportation toward the tourist’s satisfaction and confidence, and the influence of tourist’s satisfaction and confidence toward destination loyalty. Prambanan temple is being a tourism destination that researched with the number of respondents as much as 200 persons from domestic tourists who has visiting to Prambanan Temple. In this thesis, the author is using quantitative approach in one time of data collection (cross-sectional design) through distributing an online questionnaire. The sampling technique that used is convenience sampling. Then the data processing is using SPSS 20 with frequency distribution, factors analysis, crosstabulation, and three time test that using multiple linier regressions. From this test, gained that there is proofed the destination loyalty is significantly influenced by tourist’s satisfaction and confidence toward Prambanan Temple as tourism destination. Perceived differences culture, perceived safety, perceived convenient transportation is positively influenced toward tourist’s satisfaction and confidence who visiting Prambanan Temple. Besides that, the tourist who are unsatisfied is tending disloyal to Prambanan Temple as tourism object and the tourists who are under-confidence is tending disloyal to Prambanan Temple as tourism object and the tourists who are confidence is tending loyal to Prambanan Temple as tourism object.

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