BUSINESS PLAN FOR EXPORTING SALTED DUCK EGGS TO SINGAPORE

SANTOSO, AGATA SILVIANA (2017) BUSINESS PLAN FOR EXPORTING SALTED DUCK EGGS TO SINGAPORE. S1 thesis, UAJY.

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Abstract

This research aims to construct business plan for exporting Indonesian salted duck eggs to Singapore. Singapore is a small country with high population density. They are not able to fulfill their own foods so they import almost all the foods. Salted eggs demand in Singapore is increasing known from various cuisines and snacks using salted egg, whereas they do not have enough land to build poultry. Indonesia has potency in exporting salted duck eggs since there was excess in duck eggs production in Klaten, Central Java. Indonesian salted eggs have a good taste, yet the breeders cannot sell them well because of the lack of domestic market absorption. The business plan is important to lead the business in the future, how to run the business, and make sure the business is profitable. The business plan contains of general company description, table of contents, product description, marketing plan, operational plan, management and organization, and financial projection. Value chain is used to know the competitive advantage of this business while the marketing analysis is using SWOT analysis and marketing mix 4P. Financial projection calculates income statement, cash flow statement, break-even point, NPV, IRR, and payback period. The research results the business plan for exporting salted duck eggs to Singapore for five years. The financial projection shows result that total project cost is Rp2,244,704,460.00, the selling price for the first year is Rp2,927.81 and increase every year following the inflation rate. The financial projection shows that this business is profitable with the NPV is Rp4,720,145,356.53 and IRR is 52%. The business is able to be conducted.

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