I have to buy iPad Mini: The UTAUT Perspective

Sarosa, Samiaji (2017) I have to buy iPad Mini: The UTAUT Perspective. In: 18th Asian Academic Accounting Association Annual Conference 2017, 22nd to 23rd November 2017, Bali, Indonesia.

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Abstract

Since 2015 new students at Faculty of Economics, Atma Jaya Yogyakarta University (FEUAJY) have to purchase iPad Mini and eBooks as part of their admission package. This study looks at the acceptance of iPad Mini for supporting academic activities when the purchase is compulsory rather than voluntary. This study used the original UTAUT model but dropped moderating variables of Age and Voluntariness. A survey was employed to gather data from class of 2015 and 2016 FEUAJY undergraduate students. The result of the survey was analysed using PLS-SEM. The results show that the original UTAUT model could explain the acceptance of iPad Mini, which is consistent with the findings of previous studies on the same population. However, the low ability of the model to explain the acceptance required further exploration.

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