Madewa, Cornelius Ricky (2018) ANALYSIS ON NETFLIX’S COMPETITIVE ADVANTAGE AND CHALLENGES AND ITS FUTURE PROSPECT. S1 thesis, UAJY.
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Abstract
Netflix is a company that pioneered streaming video service that change the system how people rent a movie back in 2010. Moreover Netflix become pop culture because of the famous original contents such as House of Cards, Stranger Things and so on that become one of the competitive advantage which will be analyse using Resource-Based View and VRIO Framework. Aside from that Netflix already going globally and Netflix almost available in all country beside China, Syria, Crimea and North Korea and there is analysis the main challenge that Netflix face when doing trading across borders using institutional theory. There is a virtuous prospect for Netflix by creating suggestion using the strategy clock and strategic alliance that will enhance Netflix performance.
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Netflix, resource based view, internationalisation, VRIO framework, strategy clock, strategic alliance. |
| Subjects: | Business Management > International Human Resource Management |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor UAJY |
| Date Deposited: | 19 Feb 2019 02:10 |
| Last Modified: | 19 Feb 2019 02:10 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/16756 |
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