THE EFFECT OF CREDIBILITY, INFORMATIVE, HEDONIC, AND GOOD FOR ECONOMY ON ATTITUDE TOWARDS INTERNET ADVERTISING AMONGS INDONESIA’S ETHINICITY

Pradyvo, Muhaamad Basil (2019) THE EFFECT OF CREDIBILITY, INFORMATIVE, HEDONIC, AND GOOD FOR ECONOMY ON ATTITUDE TOWARDS INTERNET ADVERTISING AMONGS INDONESIA’S ETHINICITY. S1 thesis, UAJY.

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Abstract

The purpose of this study is to determine the attitude towards advertising from the perspective of ethnicity. Specifically, it seeks to find out how individuals from the Javanese, Sundanese and Bataknese communities perceive advertising so as to understand the implication of ethnicity and culture on the subject matter. A seven-factor belief model is adopted for model and methodology. As such, it provides theoretical basis to explain similarities and differences on attitude towards advertising across the three ethnic groups.

Item Type: Thesis (S1)
Subjects: Business Management > International Marketing
Divisions: Fakultas Ekonomi > Manajemen Internasional
Depositing User: Editor UAJY
Date Deposited: 16 Apr 2019 03:36
Last Modified: 16 Apr 2019 03:36
URI: http://e-journal.uajy.ac.id/id/eprint/18396

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