SUCCESSION STRATEGY PLANNING IN THE FAMILY BUSINESS: A case study of Bakpia Patuk 75 Yogyakarta

Tuti, Wanda Kusumas (2010) SUCCESSION STRATEGY PLANNING IN THE FAMILY BUSINESS: A case study of Bakpia Patuk 75 Yogyakarta. S1 thesis, UAJY.

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Abstract

The main objective of this thesis is to analyzing the strategies of succession strategy planning that has been done by Bakpia Patuk 75 as a familyowned business and the obstacles in the succession strategy planning in the Bakpia Patuk 75. The research method used in this research is qualitative research by indepth individual interview. The findings of the research state that succession planning is very important in the family business, so the conflict that might be happen between the successors can be prevent or reduce. The owner of Bakpia Patuk 75 has already made some steps of strategy to do the succession planning to make this family business survive although not in the written form.The strategies consist of some steps, which are owned-managed business, training and development of generation (initiation phase), partnership between generations (selection and education phase), get outside help with the business succession planning, and finally transfer of power to the next generation. The obstacles in this process are different opinions among the family members, jealousy/rivalry toward successor, clients or suppliers do not trust or have confidence with the potential successor and fear of change.

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