SITOMPUL, MONICA MAHARANI (2021) ANALYSIS OF FACTORS AFFECTING CROSS BORDER E-SHOPPING INTENTION FOR CUSTOMER IN INDONESIA. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
This study aims to determine: (1) The effect of price on cross-border e-shopping intention. (2) The effect of shipping costs on cross-border e-shopping intention for customer in Indonesia. (3) The effect of delivery time on cross-border e-shopping intention for customer in Indonesia. (4) The effect of price, shipping costs, and delivery time on cross-border e-shopping intention for customer in Indonesia. This type of research used in this research is a survey. The population in this study are all Indonesian citizens who have ever had online purchase experience in cross-border e-shopping in any e-commerce or online market place. The sampling technique used purposive sampling method with a total sample of 316 people. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that: there is a significance influence of the price, shipping time, and delivery cost towards cross-border e-shopping intention for customer in Indonesia, both individually and simultaneously. The study expected to provide new insight and knowledge for readers, future research , and also buyers and sellers abroad, in order to find out the influence of the factors in gaining competitive advantage and create a better e-commerce business in Indonesia and worldwide.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Cross Border E-Commerce, E-Shopping Intention, Online Shopping |
| Subjects: | Business Management > International Financial Management |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 6 uajy |
| Date Deposited: | 30 Nov 2021 10:44 |
| Last Modified: | 30 Nov 2021 10:44 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/25590 |
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