PUTRI, NI LUH MADE WIDYA SARI ADNYANA (2021) ANALYSIS OF HERMÈS’ COMPETITIVE ADVANTAGE IN THE LUXURY INDUSTRY. S1 thesis, UNIVERSITAS ATMA JAYA YOGYAKARTA.
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Abstract
Hermès is a French luxury goods manufacturer founded in 1837 by Thiery Hermès. It is known for its craftsmanship and exclusivity. It concentrates in leather goods, lifestyle accessories, home furnishings, perfumery, jewellery, watches and ready to wear. The firm is very attached to its traditional business model and rejects mass production, assembly lines, and mechanisation. This essay will discuss Hermès’ competitive position in the market by using Porter’s 5 forces. It will also examine the considerations that Hermès must look carefully at in presenting beneficial social impacts through its CSR program by using Carroll's Pyramid. The last one will be discussing how Hermès can enhance their business by using the BCG Matrix.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | Hermès, Porter’s 5 Forces, Carroll's Pyramid of CSR, BCG Matrix |
| Subjects: | Business Management > International Business |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 6 uajy |
| Date Deposited: | 17 Dec 2021 11:43 |
| Last Modified: | 17 Dec 2021 11:43 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/26057 |
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