Hadianto, Yosafat Tanjung (2011) PENGARUH BRAND REPUTATION, BRAND PREDICTABILITY, BRAND COMPETANCE, TRUST IN THE COMPANY, BRAND LIKING dan PEER SUPPORT TERHADAP TRUST IN A BRAND SEPEDA MOTOR MEREK KAWASAKI DAN HONDA. S1 thesis, UAJY.
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Abstract
Penelitian ini bertujuan untuk mengetahui perbedaan brand reputation, brand predictability, brand competence, trust in the company, brand liking, peer support, dan trust in a brand pada sepeda motor merek Kawasaki dan Honda, serta pengaruh brand reputation, brand predictability, brand competence, trust in the company, brand liking, dan peer support terhadap trust in a brand sepeda motor merek Honda dan Kawasaki. Hasil yang diperoleh dari penelitian ini terdapat perbedaan brand reputation, brand predictability, brand competence, trust in the company, brand liking, peer support, trust in a brand pada sepeda motor merek Kawasaki dan Honda. Pada penelitian ini juga ditemukan perbedaan pengaruh brand reputation, brand predictability, brand competence, trust in the company, brand liking, dan peer support terhadap trust in a brand sepeda motor merek Kawasaki dan Honda. Variabel independen brand predictability, trust in the company, dan brand liking memberikan pengaruh pada variabel dependen trust in a brand pada sepeda motor merek Kawasaki. Sedangkan pada sepeda motor merek Honda, hanya ditemukan dua variabel independen yang memberikan pengaruh terhadap trust in a brand, yaitu variabel independen trust in the company dan brand liking.
| Item Type: | Thesis (S1) |
|---|---|
| Uncontrolled Keywords: | brand reputation, brand predictability, brand competence, trust in the company, brand liking, trust in a brand |
| Subjects: | Manajemen > Pemasaran |
| Divisions: | Fakultas Ekonomi > Manajemen |
| Depositing User: | Editor UAJY |
| Date Deposited: | 01 Jul 2013 09:13 |
| Last Modified: | 01 Jul 2013 09:13 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/2644 |
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