Ulda, Cherotich Fitiri (2022) THE EFFECT OF ATTITUDE, SUBJECTIVE NORM, PERCEIVED BEHAVIORAL CONTROL TOWARD INTENTION TO USE. S1 thesis, Universitas Atma Jaya Yogyakarta.
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Abstract
The main purpose of this research to investigate the intention of using mobile payment from the behavioral perspective with the Theory of Planned Behavior. This study investigates the influence from Behavioral Belief (Perceived Usefulness, Perceived Ease of Use, Trust, Perceived Safety), Normative Belief, Control Belief, Attitude, Subjective Norm. Perceived Behavioral Control toward intentions (research object ShopeePay). A total of 155 questionnaires were distributed to the respondents through Google Form. The analysis of this research are Descriptive Analysis, Multi Linear Regression, T-test and F-test analysis. The result from this research showed that first, from Behavioral Belief, Perceived Usefulness does not have positive influence towards Attitude, Perceived Ease of Use has positive influence towards Attitude, Trust has positive influence towards Attitude, Perceived Safety does have positive influence towards Attitude. Secondly, from Normative Belief it is proved to have positive influence towards Subjective Norm. Third, From Control Belief, it is proven that it does have positive influence towards Perceived Behavioral Control. Fourth, Attitude has positive influence towards Intentions, fifth, Subjective Norm has positive influence towards Intentions. Lastly, Perceived Behavioral Control has positive influence towards Intentions
| Item Type: | Thesis (S1) |
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| Uncontrolled Keywords: | Behavioral Belief, Perceived Usefulness, Perceived Ease of Use, Trust, Perceived Safety, Normative Belief, Interpersonal Influence, External Influence, Control Belier, Attitude, Subjective norm, Perceived Behavioral Control, Intentions |
| Subjects: | Business Management > International Business |
| Divisions: | Fakultas Ekonomi > Manajemen Internasional |
| Depositing User: | Editor 3 uajy |
| Date Deposited: | 01 Feb 2023 10:23 |
| Last Modified: | 01 Feb 2023 10:23 |
| URI: | http://e-journal.uajy.ac.id/id/eprint/28338 |
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