EVALUASI POTENSI EKSPANSI PASAR FURNITURE INDONESIA KE JERMAN STUDI KASUS PADA MOODLINES YOGYAKARTA

JUNITA, LAXMI (2015) EVALUASI POTENSI EKSPANSI PASAR FURNITURE INDONESIA KE JERMAN STUDI KASUS PADA MOODLINES YOGYAKARTA. S2 thesis, UAJY.

[img] Text (Halaman Judul)
MM002087.pdf

Download (804kB)
[img] Text (Bab I)
MM102087.pdf

Download (62kB)
[img] Text (Bab II)
MM202087.pdf

Download (142kB)
[img] Text (Bab III)
MM302087.pdf
Restricted to Registered users only

Download (63kB)
[img] Text (Bab IV)
MM402087.pdf
Restricted to Registered users only

Download (154kB)
[img] Text (Bab V)
MM502087.pdf

Download (120kB)

Abstract

The research about evaluation of potential furniture market expansion from Indonesia to Germany, a study in Moodlines, Jogjakarta has been done. Research variables that were used in this research are design, tree species, price, practicality, and green attributes. Germany was chosen because Germany is one of the the biggest destination countries for furniture export in the world. This research analyzes whether the company (Moodlines) will be able to expand their furniture product to Germany. This research used qualitative method with content analysis and industry competition analysis by Porter. In this research, statements from a company which often exported its furniture products to Germany and a company which often exported its handycraft product to Germany as market informant in Germany were used. A wide variety of journals related to the analysis was used as additional information. From this research the result was showed that Moodlines will be able to expand their product to Germany with adjustment.

Item Type: Thesis (S2)
Uncontrolled Keywords: market expansion; furniture; Moodlines; Germany
Subjects: Magister Manajemen > Bisnis Internasional
Divisions: Pasca Sarjana > Magister Manajemen
Depositing User: Editor UAJY
Date Deposited: 22 Jun 2015 10:00
Last Modified: 22 Jun 2015 10:00
URI: http://e-journal.uajy.ac.id/id/eprint/7499

Actions (login required)

View Item View Item